Hi, I'm Luiz
👋
iOS Engineer shipping apps at scale by day, indie apps on the App Store by night, plus tech content, coffee, and lo-fi beats
LM

About

I got into iOS through a research scholarship at PUCRS and the Apple Developer Academy in 2021. Since then I've gone from founding engineer at a startup to building consumer apps used by tens of millions, while shipping my own apps like Noira Cam on the side. I share the journey with 22K+ followers on YouTube, LinkedIn, GitHub, Instagram, and TikTok. For coffee, filmmaking, and side projects, read more about me.

Work Experience

T

TELUS Digital & WillowTree

Jan 2024 - Present
iOS Engineer
• iOS Engineer on consumer apps used by millions daily • DRI for end-to-end Search redesign and Analytics on one of NYC's most-downloaded apps • Core redesign team: major screen updates and new features from concept to production • Previously: shared SDK/UI system on an app with 90M+ downloads and 23M+ MAU; accessibility work that influenced native platform components
W

WillowTree

Jan 2023 - Jan 2024
iOS Engineer
• Started as iOS Developer Intern at WillowTree/Poatek; owned major parts of the internal mobile app • Built production features with UIKit and SwiftUI; introduced Coordinators and Clean Architecture • Contributed to a large-scale insurance application • CI/CD, unit & snapshot testing, and SOLID principles in a production engineering environment
F

Fervvo

April 2021 - Jan 2023
Founding Engineer
• Founding Engineer at an events-management startup • Led Flutter mobile development from prototype and UX/UI to App Store launch • Sole software engineer: architecture, implementation, testing, and publishing • Worked with entrepreneurs, innovation hubs, and investors on product and growth
A

Apple Developer Academy

Jan 2021 - Jan 2023
iOS Engineer (Scholarship)
• 2-year scholarship in multidisciplinary, real-world app development teams • Built multiple iOS apps with Swift, SwiftUI, UIKit, Combine, and ViewCode • MVVM architecture with a focus on accessibility and user-centered design • Strong foundation in UX/UI, product thinking, and collaborative problem-solving
S

Solinftec

Apr 2022 - Sep 2022
iOS Software Engineer
• SwiftUI development for a native app streamlining farm operations • APIs, WebSocket communications, satellite maps, and real-time push notifications • Improved usability and performance for agribusiness field teams
D

DaVInt Lab

Jan 2020 - Jan 2021
Software Engineering Scholarship
• Built automation to collect 10 years of climate news from major Brazilian media outlets • Reduced manual data work by 90%+ • Enabled n-gram and sentiment analysis for research on climate change media coverage in Brazil
Projects

I like building things

iOS apps, websites, and side projects I've shipped along the way.

iOS Apps

Stuff I've published on the App Store

Noira Cam icon

Noira Cam

Muda icon

Muda

DateWay icon

DateWay

TabNews icon

TabNews

Coffee Hunter icon

Coffee Hunter

Website Projects

Websites and web apps that are live right now

NEW
Jogada.net

Jogada.net

In-person games collection with rules and tools

SwiftShelf

SwiftShelf

A community-driven library of production-ready SwiftUI components.

Support My Work

If my projects helped you out, a coffee goes a long way toward keeping things like SwiftShelf free and open source.

Buy Me a Coffee
Contact

Get in Touch

Want to chat? Connect with me on LinkedIn or send me an email at contato@luizmello.dev. Happy to chat.