Hi, I'm Luiz
👋
iOS engineer building consumer apps used by millions at work, and indie apps on the side.
LM

About

I got into iOS through a research scholarship at PUCRS and the Apple Developer Academy in 2021. Since then I've gone from founding engineer at a startup to building consumer apps used by tens of millions, while shipping my own apps like Noira Cam on the side. I share what I'm building with 22K+ people on LinkedIn, Instagram, TikTok, and GitHub, plus the occasional YouTube video. For coffee, filmmaking, and side projects, read more about me.

Want to know more about me?

Work Experience

T

TELUS Digital & WillowTree

Jan 2024 - Present
iOS Engineer
• iOS Engineer on consumer apps used by millions daily • DRI for end-to-end Search redesign and Analytics on one of NYC's most-downloaded apps • Core redesign team: major screen updates and new features from concept to production • Previously: shared SDK/UI system on an app with 90M+ downloads and 23M+ MAU; accessibility work that influenced native platform components
W

WillowTree

Jan 2023 - Jan 2024
iOS Engineer
• Started as iOS Developer Intern at WillowTree/Poatek; owned major parts of the internal mobile app • Built production features with UIKit and SwiftUI; introduced Coordinators and Clean Architecture • Contributed to a large-scale insurance application • CI/CD, unit & snapshot testing, and SOLID principles in a production engineering environment
F

Fervvo

April 2021 - Jan 2023
Founding Engineer
• Founding Engineer at an events-management startup • Led Flutter mobile development from prototype and UX/UI to App Store launch • Sole software engineer: architecture, implementation, testing, and publishing • Worked with entrepreneurs, innovation hubs, and investors on product and growth
A

Apple Developer Academy

Jan 2021 - Jan 2023
iOS Engineer (Scholarship)
• 2-year scholarship in multidisciplinary, real-world app development teams • Built multiple iOS apps with Swift, SwiftUI, UIKit, Combine, and ViewCode • MVVM architecture with a focus on accessibility and user-centered design • Strong foundation in UX/UI, product thinking, and collaborative problem-solving
S

Solinftec

Apr 2022 - Sep 2022
iOS Software Engineer
• SwiftUI development for a native app streamlining farm operations • APIs, WebSocket communications, satellite maps, and real-time push notifications • Improved usability and performance for agribusiness field teams
D

DaVInt Lab

Jan 2020 - Jan 2021
Software Engineering Scholarship
• Built automation to collect 10 years of climate news from major Brazilian media outlets • Reduced manual data work by 90%+ • Enabled n-gram and sentiment analysis for research on climate change media coverage in Brazil

Education

P

Pontifical Catholic University of Rio Grande do Sul

2019 - 2023
Bachelor's Degree of Software Engineering
Projects

I like building things

iOS apps, websites, and side projects I've shipped along the way.

iOS Apps

Stuff I've published on the App Store, and a few landing soon

Websites

Sites I built and keep live

SwiftShelf

SwiftShelf

A community-driven library of production-ready SwiftUI components.

Ritus Club

Ritus Club

An educational website about specialty coffee!

Want me to build yours?

Study projects

Things I built to learn something new, on iOS and on the web

Blueprint

Blueprint

iOS architecture study with a website created with Swift using Saga.

Solitude.space

Solitude.space

Your cozy little corner of the internet, built for focus, flow, and mental clarity

Writing

Latest from the blog

How I build my apps, plus whatever I'm learning. Feedback is always welcome.

Jul 23, 2026

Building Blueprint: A Swift Static Site

How I built a static site with Saga 3, Tailwind compiled from Swift, Mermaid diagrams, and a CI pipeline that builds on macOS and deploys HTML to Vercel. Study project only, not a product.

Jun 27, 2026

Building Rest Games in TabNews: From a Flappy Bird Easter Egg to Seven Dev Mini-Games

How a hidden Flappy Bird folder in the TabNews library turned into a full suite of developer mini-games, and the technical details behind each one.

May 29, 2026

Building Noira Cam: Film Looks, Image Editing, and Faking a Real Lens Blur

A look behind the scenes of building a camera and photo editing app, from crafting film presets to the most fascinating problem I tackled: simulating real depth of field with a machine learning depth model and Apple's native imaging stack.

Feb 23, 2026

Cronjobs + Cloud Functions to Send TabNews Newsletters Automatically

How I built an automated system to receive TabNews newsletters as push notifications using Firebase Cloud Functions and cronjobs.

Support My Work

If my projects helped you out, a coffee goes a long way toward keeping things like SwiftShelf free and open source.

Buy Me a Coffee
Contact

Get in Touch

Want to chat? Connect with me on LinkedIn or send me an email at contato@luizmello.dev. Happy to chat.